Campa has been launched by Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail Ventures Limited and a wholly owned subsidiary.
Reliance Industries FMCG unit of Campa Cola Announced to relaunch. Campa Cola is making a comeback in the market after almost two and a half decades. After which both Pepsi and Coke can lose their sweat. because now the command of this soft drink Mukesh Ambani is in the hands of Reliance Industries had acquired the Campa business in early 2022 last year for Rs 22 crore.
Campa has been launched by Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail Ventures Limited and a wholly owned subsidiary. The initial launch includes flavors like Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category.
An RCPL spokesperson said that by introducing Campa in its new avatar, we hope to inspire consumers across generations to adopt this iconic brand and create a new excitement in the beverage segment. The launch is in line with Reliance’s strategy to promote domestic brands and foster a deeper connect with consumers owing to their taste and flavours.
The company said that Campa has been launched in five pack sizes. Which includes 200 ml, 500 ml and 600 ml as well as 1 and 2 liter domestic packs. The company has tried to strengthen its FMCG portfolio with this launch. The portfolio includes products from heritage brand Sosyo Hazuri, Lotus Chocolates, Sri Lankan biscuit brand Maliban and many more.
Source: www.tv9hindi.com
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