In what might solely be known as an inconceivable collaboration, Italian luxurious automaker Maserati introduced a collaboration with Mattel Inc.’s Barbie to supply an ultra-limited-edition Maserati Grecale, the marque’s latest SUV. The partnership is a results of considered one of this summer season’s newest on-line traits: Barbiecore.
Haven’t heard of it? Well, one of the simplest ways to sum it up is to assume pink.
What is Barbiecore?
In the earlier 12 months, pink has established itself as a trendy mainstay, with TikTokers dubbing scorching pink Barbiecore, named after Mattel’s Barbie doll. Barbie was launched in 1959, making her the final word midcentury fashionable. Given the recognition of midcentury fashionable amongst these too younger to recollect it, the development is simply one other cultural reboot.
But the hip issue was reinvigorated when photographs of actress Margot Robbie, star of the upcoming Barbie film, surfaced earlier this 12 months. The film is scheduled to be launched in 2023.
A scorching style development
Glamour journal experiences that Barbiecore is the rationale that pink minidress gross sales have skyrocketed 970% since January. Similarly, pink bikini purchases are up 343% in the identical interval, whereas pink sunglass gross sales have risen 198 %.
The colour has even reached the rarified world of high fashion. In March, style home Valentino debuted the colour Valentino Pink PP, named for artistic director Pierpaolo Piccioli. Since then, the hue has been seen on trendy girls for quite a few high-profile occasions, together with Glenn Close on the 2022 Met Gala.
But that solely cemented it; the development has been on the rise since not less than 2019, when Barbiecore Pinterest boards first began showing earlier than changing into a TikTok hashtag previously 12 months or two. It’s even a generally employed search time period on Etsy. How fashionable is Barbiecore? Consider that Kardashians have thrown Barbie-themed birthday events, full with pink Barbie birthday desserts, and then you definately’ll have some thought.
And for those who assume the development is merely for girls, guess once more. Justin Bieber was noticed on the 2022 Grammys sporting a scorching pink beanie, whereas singer Harry Styles has donned outfits trimmed in pink feathers.
Maserati and Mattel’s fashionable contribution
The Barbie Maserati Grecale is a restricted version produced underneath Maserati’s Fuoriserie customization program. The automaker will supply the brand new trim in two fashions, however has solely revealed the primary one, which will likely be provided as one of many 2022 Neiman Marcus Fantasy Gifts on the retailer’s Los Angeles vacation get together.
Of course, the automobile is bathed in Barbie-iconic scorching pink, however the emphasis on this SUV is scorching. It’s based mostly on the high-performance Grecale Trofeo, powered by a 3.0-liter twin-turbocharged V-6 tailored from the MC20 hypercar. Dubbed the Nettuno V-6 by Maserati, the powerplant generates 530 horsepower via an 8-speed automated to all 4 wheels. An air suspension and adaptive dampers are customary. Looks like Barbie lovers are in for a superb time.
It begins with the outside’s scorching pink hue, which is accented with acid yellow traces and a Barbie emblem sealed with an iridescent topcoat that creates a rainbow impact when hit by daylight. Inside, the inside is trimmed with full-leather seats, dashboards, carpets and doorways. It’s accented with pink stitching and branded headrests.
The different Barbie mannequin will likely be introduced in 2023, in keeping with Maserati. The firm didn’t reveal manufacturing quantity, pricing or on-sale date. Odds are, it’s going to coincide with the discharge of the brand new Barbie film.
One factor’s for positive. This ain’t no Malibu, Barbie.
Source: www.thedetroitbureau.com