YouTube star Joe Wicks mentioned he turned down then-prime minister Boris Johnson’s provide to entrance a public well being marketing campaign as a result of he didn’t assume it was “genuine”.
The health knowledgeable, who was awarded an MBE in 2022, mentioned he met Mr Johnson in early 2022 however thought the marketing campaign lacked substance and was only a “PR thing”.
The 37-year-old, often known as ‘The Body Coach’, mentioned: “I was invited to 10 Downing Street, and I met Boris Johnson. He wanted me to be the face of an NHS campaign. But it didn’t feel right for me.”
Mr Wicks mentioned: “I just didn’t feel passionate about it. It felt like a PR thing. You know – just shake hands and have a photo with him. It didn’t feel genuine.”
“It didn’t feel like it would have much impact. I want to do things in my time and energy that mean something,” he added.
Speaking to well being web site Unfiltered, Mr Wicks added: “It didn’t feel authentic. I just want to stick to what I’m good at, which is fitness content, and recipes that get people cooking.”
Mr Wicks – who mentioned he turned down as much as £10m from a grocery store chain to advertise prepared meals as a result of he “wouldn’t want my nan eating them” – additionally criticised the rising recognition of anti-obesity medication.
“I keep seeing all these articles about companies investing in this obesity drug,” he mentioned.
“I can’t comment on the drugs, but I don’t think it helps the psychological issues of binge eating or over-eating because of poor mental health. It isn’t a cure. Ultimately, I think it’s a decision for businesses to get more revenue.”
It comes as Mr Johnson prepares to face the Covid inquiry listening to subsequent month. The head of the civil service reportedly accusing the then-PM on the top of the Covid pandemic of “Trump-level” harmful behaviour.
In one message, Simon Case mentioned Mr Johnson wished to declare “we’re over Covid”. He mentioned that the strategy could be “Trump-Bolsonaro level mad and dangerous”.
Former chancellor George Osborne has claimed Mr Johnson and key aides like Dominic Cummings despatched “disgusting and misogynistic” WhatsApps that can come out on the Covid inquiry.
Mr Johnson has revealed he’s getting his personal programme on GB News – the most recent Tory politician to affix the right-wing TV channel as a presenter.
In a video posted on X, the previous Tory chief mentioned he was “excited” to enroll to the “remarkable” new channel – boasting that the present would permit him to share his “unvarnished views” on politics.
He joins a sequence of former Tory colleagues – together with ally Sir Jacob Rees-Mogg, present deputy chair Lee Anderson and fellow Brexiteer Nigel Farage – with their very own exhibits on the controversial channel.