Heineken has taken full possession of Beavertown, making the north London enterprise the newest craft brewery to be swallowed by a worldwide drinks large.
The Dutch brewer, which additionally owns Amstel and Birra Moretti, purchased a 49% stake in Beavertown for £40 million in 2018.
Since it first invested in Beavertown, Heineken has helped pump funds into the corporate to assist its gross sales surge, earlier than progress was affected by the toll of the pandemic.
Heineken mentioned on Wednesday that it has now purchased the remaining shares of the corporate, which was based by Logan Plant, the son of Led Zeppelin frontman Robert Plant.
Logan Plant will step down as chief govt and tackle a brand new advisory position as a part of the deal, which was accomplished for an undisclosed price.
Jochen Van Esch will take the helm as Beavertown’s new managing director.
Mr Plant mentioned: “The culture of Beavertown is incredibly important – our unique creativity in our design and marketing, our drive to brew the very best tasting beers, and the passion for excellence at the moment people order a pint – and this is something that will continue.
“With Heineken UK we have a partner who provides support, advice and investment, and gives us the space to flourish.
“Without them, my dream of being a world-renowned brewery that began with that rice pan a decade ago, would have been impossible.”
Heineken mentioned it believes the brand new possession construction will enable the model to “grow significantly” and will result in the creation of fifty extra jobs.
Boudewijn Haarsma, managing director at Heineken UK, mentioned: “This is a hugely positive step, and builds on a partnership that will see Beavertown continue to expand and flourish, while remaining committed to its independent creativity.
“Heineken will fully support Beavertown’s brand position, inimitable creativity and huge growth potential, and will do so in a way that preserves its unique approach to beer.”
Source: www.impartial.co.uk