Music followers at this 12 months’s Glastonbury Festival used extra information than ever earlier than in the course of the occasion, EE has revealed.
The cell operator mentioned greater than 182 terabytes of information have been used over the course of Glastonbury’s 5 days – equal to viewing 7.2 billion Instagram posts – which was a 76% enhance on the earlier document set over the last competition in 2019.
EE is the expertise companion of the competition, which noticed Billie Eilish, Sir Paul McCartney and Kendrick Lamar headline, with Diana Ross performing within the conventional Sunday legends slot.
According to the operator’s figures, 3.4 million calls have been made by attendees in the course of the competition – up 200,000 from 2019 – and nearly 12,000 individuals used the EE Recharge Tent to provide their telephones a battery increase.
The agency mentioned the official Glastonbury app it helped to develop, which allowed customers to create personalised line-ups, was downloaded 193,000 instances.
Diana Ross was the most well-liked performer, based on the app, with 53,000 customers including her to their schedule.
“With so many new and exciting ways for festival goers to share their Glastonbury experiences with friends and family, it’s no wonder that every year we see the demand for data increasing,” mentioned Pete Jeavons, EE’s advertising communications director.
“This legendary festival is one of the most exciting places on the planet for music fans, and our data shows that people are as keen as ever to use our technology to make the most of their time at Worthy Farm.
“It makes us all really proud to see how many people benefited from the ability to plan their line-ups and catch their favourite artists.”