BCCI will auction the rights to broadcast IPL from 2023 till 2027 in a few days.
Since the advent of the Indian Premier League (IPL), new talent has got a chance in Indian cricket and there has been growth as well. Team India’s ‘bench strength’ has got even more power and these new players are ready to show their strength on the international stage. But not only the new players, but this league has also contributed the most in increasing the earnings of the Board of Control for Cricket in India (BCCI) manifold and in the next few years it is going to grow so much, which was not even imagined till a few years ago. could have been done. According to a recent report, the Indian board is expected to earn a tremendous amount of about $ 5 billion or about Rs 36 thousand crore from the auction of broadcasting rights for the next cycle of IPL. The earnings from the auction of two new IPL teams are different.
With the addition of two new teams in the league from 2022, the number of matches will increase and in such a situation, obviously the broadcaster will have more opportunity and will have to spend extra money to get the same rights. News agency PTI quoted a BCCI official as saying, “An American company had given indications to the BCCI some time ago, in which they had expressed serious interest for the media rights of the IPL. There are going to be 10 teams in the IPL from 2022, due to which the number of matches will increase to 74 and in this situation the price will also increase.
the price of rights will skyrocket
Talking about the prices of media rights, this official also said, “The two teams are expected to earn between Rs 7 thousand crores to 10 thousand crores and in such a situation, the cost of broadcast rights will also skyrocket. So it is expected that the IPL broadcast rights will cost upwards of $4 billion and may go up to $5 billion.”
Auction to be held for 2023-2027
The current broadcasting rights of the IPL are with Star India, which has spent about Rs 16347 crore, or about $ 2.5 billion, for 5 years between 2018 and 2022. Star rights will expire after the 2022 season and new broadcasting rights will be auctioned for the next 5 years between 2023 and 2027. The BCCI had announced last month that after the announcement of two new teams at the end of October 2, it would issue a tender for the broadcasting rights for the next 5 years.
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