Big companies will be face to face in IPL media rights auction. (IPL Photo)
The market is hot at the moment regarding the media rights of the Indian Premier League and the companies participating in the auction are ready to give their lives for this, but this time the competition is going to be very interesting.
Cricket is a passion in India, the whole world is aware of this and when it comes to IPL, its excitement increases manifold. Everyone sits in front of their TV as soon as IPL comes. That is why IPL Media Rights have always been a topic of discussion in this country. The broadcasting companies also know how much they can benefit from IPL and hence give their lives to get these rights. This time also media rights are to be auctioned. This auction will be held on June 12 and for this many companies will be face to face. Till now the main battle was between Disney Star and Sony Sports Network, but this time two more giants will clash. These two companies are Amazon and Viacom18.
Amazon boss Jeff Bezos and Viacom’s boss Mukesh Ambani are both big names in the business world and their rivalry is also well known. For the first time in the history of IPL media rights, TV rights and live streaming rights will be auctioned separately and this opened the door for Amazon to jump into this race. Amazon’s Prime Video service will die for streaming.
will hit hard
Ambani’s Reliance Industries will also be committed to getting the rights. Amazon and Reliance are facing each other in the world of e-commerce. In this auction, the flag bearers of both the companies will bid for their respective owners and will try their best to ensure that the rights belong to them. InsideSport has quoted Aditi Srivastava, co-founder and CEO of Pocket Aces, in its report. “Winning the auction is a matter of prestige. That’s why Reliance, Amazon and other companies will give their whole lives.”
These companies will also put emphasis
The names of Amazon and Reliance are undoubtedly ahead and they are considered to be stronger, but both of them will get a good competition from other companies. These include Walt Disney’s Star India and its live streaming service Disney Hotstar. Apart from this, Sony Pictures will also be in line. Also India’s Zee Entertainment Enterprises.
BCCI will be rich
The Board of Control for Cricket in India is going to earn a lot more money than before this auction. The last time BCCI gave media rights from 2018 to 2022 and it earned 16,347.5 crores. This time according to an estimate, BCCI can earn 50-60 thousand crores from this IPL media rights auction.
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