Contribution of TV to Indian Agriculture (Indicative Image)
The present era is the era of ‘information explosion’. We get information from many sources. Television is a great source of information in this. This device was invented by John L Baird in 1925. This invention has played an important role in bringing change in the agriculture sector. Various mass media sources of information such as newspapers, radio and television and modern information and communication technology (ICT) play a vital role in dissemination of relevant information to the farming community ahead of time. Mass communication is recognized as one of the most important methods in the transfer of agricultural technology. Mass communication is targeted to the common people for creating awareness and disseminating technology. These technologies can be related to crops, livestock, fisheries, forestry and meteorological information that have an impact on agricultural development.
Television is essential in agricultural technology expansion
In agriculture these facilities are used for dissemination of technologies. Agricultural development is important for promoting economic progress and ensuring food security for growing populations in less developed countries. Since India is an agricultural and developing economy, agricultural development is the primary requirement for the country’s development and a strong economy. Thus all interventions should focus on this issue. Therefore, television is very necessary as a mass media in agricultural technology dissemination. Agricultural development is the primary requirement for the country’s development and a strong economy. Thus all interventions should focus on this issue. Therefore, television is very necessary as a mass media in agricultural technology dissemination.
TV helpful in increasing the knowledge of farmers
Television is very essential as a mass media in agricultural technology dissemination. In recent years, the use of mass media, especially television, has led to increasing knowledge among the farming community about various aspects of crop and livestock production. Television disseminates information for easy understanding through its various programs related to agriculture, health, education, industrialization and many more. These agriculture programs enhance the capacity building of the farmers. The information disseminated leads to knowledge enhancement and decision making amongst the farming community. The use of ICT based technologies is increasing in the country, but studies show that majority of farmers in rural areas still depend on television, newspapers and radio for information about agriculture in rural areas. Print and electronic media is still the main source of agricultural information among farmers in rural areas.
Important medium of information in rural areas
According to the article written by KVK Leh scientist on Daily Excellor, Food and Agriculture Organization FAO (2001) has also recognized that television is the most important medium for information communication among rural people of developing countries. TV is playing an important role in enabling people from far flung areas to make decisions about their agricultural activities. This is commonly seen in developing countries. Television as a medium of communication has great potential for influencing farmers to encourage agricultural development. Even the Food and Agriculture Organization (FAO) (2001) has recognized that there is a need for information communication among rural people in developing countries. Television is the most important medium for this. TV is playing an important role in enabling people from far flung areas to make decisions about their agricultural activities. This is commonly seen in developing countries. Agriculture related programs are still seen by the respondents as the next priority after news and drama.
Success achieved through Krishi Darshan program
Several research studies conducted by researchers around the world have shown that radio and television, used by farmers to varying degrees in different countries, were considered effective by farmers. He had an effective role in raising awareness about farmers and raising the level of knowledge. Various agricultural programs and technologies disseminated through these mass media lead to higher levels of adoption of such technologies. Gaining marketing information from such programs resulted in increased income to the farmers and increased marketing opportunities. It was revealed in many researches that television had an important role in increasing the agricultural knowledge of the farmers. India started broadcasting a farm TV program popularly known as ‘Krishi Darshan’ in the late sixties (January 26, 1967) to communicate agricultural information to farmers on an experimental basis in 80 villages in the Union Territory of Delhi. did. Experiment. It was successful as substantial improvement was seen in the adoption of better farming practices by the farmers.
Read also: Farmers of Gujarat will be equipped with smartphones, the government will give Rs 1,500 to buy smartphones