TAFE launches nationwide service campaign ‘Massey Service Utsav’ to reach 1 million customers

टैफे ने 10 लाख ग्राहकों तक पहुंचने के लिए राष्ट्रव्यापी सर्विस अभियान ‘मैसी सर्विस उत्सव’ लॉन्च किया

TAFE Launches ‘Massey Service Utsav’

Leading Indian tractor company and the world’s third largest tractor manufacturer, TAFE- Tractors and Farm Equipment Limited has launched a nationwide mega tractor service campaign “Massey Service Utsav”. The main objective of this campaign is to ensure worry-free farming for the farmers. The main objective of Massey Service Utsav is to benefit the farmers by reducing the cost of maintenance and provide them best in class tractor service in more than 1500 authorized workshops under the guidance of more than 3000 highly skilled and well trained mechanics across the country. To do. These maintenance services ensure to check 25 to 44 points of each tractor for high performance during the season.

Customers will get great offers

With attractive offers and profitable discounts, Massey Service Utsav has been designed keeping in mind the convenience of every tractor owner. Some of the key offers under Massey Service Utsav include gifts and discounts on oil service, 15% off on works above Rs 4000 bill value, 3-5% off on parts on works below Rs 4000 bill value. , 10% off on oil and up to 50% off on labor charges, 20% off on original blades of Agristar Powervator and extra care.

The goal is to connect with the largest number of customers

With Massey Service Utsav, TAFE aims to connect with the customers so that they can get their tractor ready for the season. In addition, TAFE aims to provide specialized service to the customers who have not been able to visit the authorized workshop in the last 12 months, and to the customers whose tractors are in need of major overhaul and repairs. The company claims to provide best in class tractor service through over 1500+ authorized workshops and special offers. The company said that they have more than 3000 highly skilled and fully trained mechanics across the country. Along with this, doorstep service booking facility is also being given to the customers for protection from COVID.

Tractor demand increases in October-November

For farmers across India, the months of October-November are the prime time for harvesting Kharif crops and sowing of Rabi crops. Due to which there is a huge demand for tractors among the farmers. With initiatives like Massey Service Utsav, TAFE aims to prepare farmers for harvesting and sowing in the bountiful and prosperous festive season to come.

Gramin Seva Camp for Villages

Customers can contact their nearest authorized dealer through phone calls, SMS, social media platforms like WhatsApp, Facebook and Instagram. Massey Ferguson also provides doorstep service through service bikes and vans. Gramin Seva Camps are being organized to reach out to the customers at remote places. Apart from this, customers can also book their service through Massey Ferguson helpline number (1800 4200 200) and Massey Care app.

Massey Service Utsav also includes exchange of old tractors and booking of new Massey Ferguson tractors. With the start of this festive season, TAFE intends to reach out to over 1 million customers across India and celebrate this period of excitement and good fortune, through the Massey Service festival.

world’s third largest tractor manufacturer

TAFE is the world’s third largest tractor manufacturer by numbers and India’s second largest tractor manufacturer with annual sales of over 1,80,000 tractors. TAFE is one of the leading exporters of tractors in India with a turnover of over Rs 10,000 crore. TAFE manufactures tractors in both air-cooled and water-cooled platforms and has them under four of its iconic brands- Massey Ferguson, TAFE, Eicher and the recently acquired Serbian tractor and farm equipment brand Industrija Masina-e-Tracotra ( IMT). Acclaimed for its quality and dependability, TAFE’s products and services are present in more than 100 countries worldwide, including developed countries in Europe and America.

Apart from tractors, the company also manufactures these things.

Apart from Tractors and Farm Machinery, TAFE manufactures Diesel Engines, Silent Gensets, Agro Engines, Batteries, Hydraulic Pumps and Cylinders, Gears and Transmission Components and has business interests in Vehicle Franchisees and Plantations. TAFE is committed to the Total Quality Movement (TQM). In recent times, TAFE’s various manufacturing plants have received several ‘TPM Excellence Awards’ from the Japan Institute of Plant Maintenance (JIPM). Along with this, TPM has also received many other regional awards for excellence.

TAFE became the first Indian tractor manufacturer to win the Frost & Sullivan Global Manufacturing Leadership Award in 2018, having been honored with the ‘Enterprise Integration and Technology Leadership Award’ and two ‘Supply Chain Leadership Awards’. For its outstanding contribution to engineering exports, TAFE has been awarded at the 40th Engineering Exports Promotion Council of India – Southern Region Awards (2015-16)
Nominated for the 21st time in a row for ‘Star Performer – Large Enterprise (Agriculture Tractors)’.

TAFE has been awarded the ‘Regional Contributor Award’ for Quality Supply from Toyota Motor Company of Japan and the ‘Manufacturing Supply Chain Operational Excellence – Automobile Award’ at the 2nd Asia Manufacturing Supply Chain Summit in 2013 for its Supply Chain Transformation. TAFE’s tractor plants are certified under ISO:9001 for efficient quality management systems and ISO:14001 for eco-friendly operation.

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