Image Credit source: ITC Portal
MAARS App: The country’s leading company ITC will launch an app by the name of ITC MARS to promote modern technology of agriculture and increase the income of farmers. Through this, farmers will be able to get accurate information related to farming. The company says that this will benefit more than one crore farmers of the country.
Indian farmers in the field of agriculture (Indian FarmersModern technology is now being used to help. agriculture (AgricultureThe use of information dissemination system is being promoted so that the farmers of the country do not face any kind of trouble. Along with this, farmers are being connected with the latest technology so that they too can do world class farming, increase their yield and earn good income. For this purpose, the country’s largest business group ITC (ITC) is going to launch an app for farmers. ITC Mars (ITC MAARSThe farmers of the country will get the benefit of this app being launched in the name of . Through which their understanding of agriculture will increase and they will be able to do farming in a better way.
The Mars app will present a solution to the problems of the farmers. In this, there will be information about the advanced technology of agriculture, so that farmers will be able to do advanced farming. Through this app, farmers will also be told how to increase their income and efforts will be made to provide a better market by improving rural services. According to India Today, in the official statement of the company, it has been said that this app will be very beneficial for about 10 million farmers of the crop group cultivating different crops in the country. This will benefit about one crore farmers.
Emphasis on value addition of agricultural products
Significantly, ITC company is working with the farmers of the country on value addition of many crops and vegetables as well as medicinal and flowers. This will benefit the farmers more. These include superior quality organic chili, trade-certified specialty coffee, wheat flour, medicinal and aromatic flower extracts. After there is value addition in all these products, farmers will get its benefit.
Will work on the lines of e-choupal
ITC Managing Director Sanjeev Puri said during a meeting of investors that ITC Mars is a transformative business model. Also it is a creative monetization model which has been built on the lines of eChowpal 4.0. It is worth mentioning that through the e-Choupal, information about the main farmer is available from the exhibition of the farm, apart from this, it connects everyone working in the agriculture sector on one platform. He said that ITC MARS will provide a better market for advanced agriculture and rural services. Puri said there are about 1,000 or more agri-tech startups in India. Mars will associate and work with these agri-tech start-ups. Along with this, a hyper-local personalized solution will be prepared at the farmer level.
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