Digital market changing the lives of Indian farmers
India is largely an agricultural country, and agriculture is an important part of it. Therefore, reforms are being initiated for the upliftment and betterment of this sector and the farmers involved in it. Efforts are being made to establish agriculture as a business with a solid revenue model, instead of an age-old tradition. This is the year in the financial year 2021 when it came to know that if technology is supported by agriculture, it can change the lives of millions of people. Along with this, digitization of agriculture is also happening along with the digitization of India. So that it can move in the right direction.
monopoly of middlemen in the market
With the existing infrastructure, agricultural produce reaches only the nearest agricultural market which is under the jurisdiction of APMC (Agriculture Produce Market Commodities). The biggest issue with the APMC system is that farmers go through a lengthy and tedious process that results in huge crop loss. Because when they reach the local mandis and are waiting to sell the perishable goods, they have to rely on the local agents for sorting, grading and other necessary agricultural processes, thus they are very much dependent on middlemen. are more dependent who are not always trustworthy or honest.
Farmers depend on middlemen
This process involves a lot of middlemen including wholesalers, retailers and traders who set their own rules and prices, forcing the farmers to abide by their rules. This is the reason why in traditional vegetable markets, the right of storage, dispatch and pricing decisions are completely handed over to the middlemen. Which are like a big threat to the entire agricultural supply chain.
Importance of digital or e-mandis
During the COVID-19 pandemic, some shortcomings and failures of the local traditional market systems came to the fore. And an urgent need was felt to redress this type of system. Due to this, with the introduction of modern technology, digital or e-mandi was envisaged to replace these local markets. According to YourStory, the agricultural sector of the country is currently on the verge of digital transformation. With the introduction of modern technology and digital machinery using technologies such as artificial intelligence, blockchain, machine learning, climate-smart advisory, geo-tagging and Internet of Things, the agriculture sector has seen a substantial increase in the number of investors in the last few years. Has been.
Farmers benefit from digital market
E-mandis or digital mandis use very user-friendly trading module which puts all the power and authority back in the hands of the farmer. They can easily upload all the details of their produce and interested buyers can directly view and interact with the farmers. The B2C format enables farmers to view bargain rates along with real time price points. This enables them to interact directly with wholesalers and other local traders. In this the role of middlemen is eliminated. Apart from this, digital mandis also ensure easy online payments and smooth digital transactions.
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