In an open letter addressed to the NDBA board, NewsNCR Network CEO, Barun Das expressed his dismay at the attempts by NDBA to cast doubts on the BARC data and said that it appears to be the view of select members of the NBDA.
NewsNCR Network CEO Barun Das wrote an open letter
Country’s number one news network NewsNCR (NewsNCR Network) NDBA on steps of industry body to further delay restarting news ratings (News Broadcasters and Digital Association) has decided to leave. In an open letter addressed to the NDBA board, NewsNCR Network CEO, Barun Das expressed his dismay at the attempts by NDBA to cast doubts on the BARC data and said that it appears to be the view of select members of the NBDA.
Barun Das, in his open letter to the NDBA, said that despite a fresh directive from the Ministry of Information and Broadcasting to restore news ratings immediately, NBDA’s latest press release last night is yet another clear attempt to stall BARC ratings. We, as full members of NBDA do not accept this view of the Board. This appears to be the view of select members of the NBDA only and certainly not of the entire NBDA.
Many questions asked in open letter to NBDA
The CEO of the network, Barun Das, wrote that the ministry’s decision has come because of the unremitting efforts of several stakeholders across several news channels after losing revenue and credibility for more than a year. In the open letter from Barun Das, many questions were also asked to NBDA.
1. Who actually closed the BARC rating and why? So far no one has been able to send the correct solution, which is strange.
2. How did it happen that NBDA allowed it to go on for more than a year and did not intervene effectively to restart the ratings in the interest of news broadcasters.
3. Why NBDA thinks that the rating system was not “clean, robust and free from manipulation/tampering” only for the news genre?
No option but to leave NBDA: Barun Das
4. Why, despite the fact that the technical committee approved the suggested reform last July, NewsTV ratings have yet to be released. What is the stand of NBDA with regard to immediate restart of ratings to help news broadcasters?
On the role of immediate withdrawal from NDBA, CEO Barun Das said, “I have been trying again and again to stand for NBDA, but to no avail. So I have no option but to leave NBDA immediately.”