Since April, once again, the expenses of AC have increased by 3 to 8 percent. It was increased only in January. This is happening after the increase in the prices of input products that produce AC.
It was only in January 2021 that AC prices increased.
This year, if you are thinking of buying an air conditioner, then you will have to loose more pockets for this. In the last 100 days, the price of air conditioner has increased by 8 to 13 percent. Actually, the companies have had to take this decision because of the input cost of the air conditioner and the freight from the sea routes. The prices of many parts used to make AC have increased.
A media report quoted Blue Star managing director as saying that the prices of steel, copper and ABS plastics have increased by 25 per cent on average since March 2020. In January 2021 itself, the selling price of AC had increased by 5 to 8 percent. Now from April 1, it has increased by an additional 3 to 5 percent. However, in order to increase market share, prices have been kept lower by 10 percent in some selected categories compared to last year.
An official of a Panasonic company says that they are planning to increase the prices of AC by 6 to 8 per cent, given the current market condition. The prices of many items used to prepare AC have increased, so they will also have to increase the selling price.
Companies do not want to pass on the burden of increasing expenses to customers
Panacenic India and South Asia President and CEO Manish Sharma told the English newspaper Times of India that as a company they try to bear the rising input expenses at their level. We do not pass the burden of small increases on the customers. But in the last 4 to 5 months, input expenses have increased by 25 per cent.
LG Electronics has increased prices by 6 to 8 percent this year. Voltas says that this year the AC market has grown by 3 to 5 percent on an average. Custom duty has also been increased on some components.
In this report, quoting Godrej Appliances, it has been said that after increasing the prices by 3 to 5 percent in January, it is going to increase it again by 3 to 5 percent in April.
Actually, there has been no decrease in the expenses of the commodity in the recent past. Manufacturers are not putting the entire burden of these price increases on the customers. But after a limit, customers also have to be ready to bear the burden of these increases. Only after the demand has increased, the manufacturers have decided to increase the prices.
Huge increase in freight also
There has been a tremendous increase in freight movement by sea route. If seen before the Corona period, it has increased 3 times. Also, there is a shortage in containers coming in India. Apart from this, steel, compressors etc. used for making AC are imported. Before the Corona period, their transportation cost was up to $ 900 per container. But, now it has increased from 200 to 300 per cent to $ 3,300 per container.
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