Elon Musk has claimed to have bought 10,000 bottles of his $100 fragrance after launching the weird “Burnt Hair” scent.
The idea for a fragrance allegedly impressed by the odor of burnt hair appeared to return to the Tesla CEO and world’s richest man in September, when he first tweeted: “‘Burnt Hair’ – Scent for Men by Singed.”
At the time, Musk claimed that the fragrance was “coming soon” from his firm The Boring Company, which he famous are “the same people that sold you a flamethrower,” a reference to the $500 units bought by the corporate in 2018.
On 9 October, Musk once more took to Twitter to advertise the scent, with the entrepreneur sharing a promotional picture of a pink glass fragrance bottle emblazoned with Burnt Hair in a silver script.
“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long?!” the SpaceX founder jokingly tweeted on Tuesday, earlier than declaring the fragrance the “finest fragrance on Earth” in a follow-up tweet.
While the fragrance might have began as a joke, Musk seems to have taken his newest product launch critically, with the 51 12 months outdated updating his Twitter bio to learn: “Perfume Salesman.”
The perfume is obtainable for buy on The Boring Company web site, the place it’s described as “the essence of repugnant desire”. According to the web site, the fragrance will ship in “Q1 2023”.
“Just like leaning over a candle at the dinner table, but without all the hard work,” one unattributed quote on the web site reads, whereas one other says: “Stand out in a crowd! Get noticed as you walk through the airport.”
On Wednesday, Musk, who’s value $219bn, claimed that 10,000 bottles of Burnt Hair had been bought in a tweet that has been appreciated greater than 41,000 occasions.
If the declare is true, it means the enterprise mogul made $1m in gross sales of the perfume, with Musk showing to poke enjoyable on the alleged reputation of the product in a follow-up tweet Wednesday, through which he mentioned: “Can’t wait for media stories tomorrow about $1m of Burnt Hair sold.”
If Musk has certainly bought 10,000 bottles of the perfume, it wouldn’t be the primary time that he has launched a questionable product to nice success. In 2018, simply hours after saying the existence of his flamethrowers, Musk earned greater than $3.5m in gross sales from the units.
The billionaire entrepreneur additionally made a revenue off what started as an April Fool’s Joke in 2020, when he began promoting $250 Tesla tequila on the automotive producer’s web site. The spirit, which was truly produced by California agency Nosotros Tequila and sometimes bought for lower than $50, bought out inside hours.
As for the reactions to Musk’s newest endeavour, reactions had been blended, with some praising the enterprise mogul as a “genius,” whereas others revealed they had been weary of his jokes.
“Ok so…I may or may not have just bought Elon Musk’s ‘Burnt Hair’ perfume for $100,” one particular person tweeted.
“All this dude does is troll us,” one other particular person tweeted, whereas another person wrote: “Sad thing is… he thinks he’s funny when he is just so incredibly lame.”
The Independent has contacted The Boring Company for remark.