Gemma Owen has signed a six-figure cope with quick vogue model PrettyLittleThing (PLT), a partnership she labels as a “dream come true”.
The 19-year-old’s signing makes her the primary Love Island star to signal a cope with the model since Molly-Mae Hague, who went on to change into the model’s artistic director.
According to MailOnline, Owen was “handpicked” for the deal by fouder Umar Kamani and his shut staff.
“I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special,” Owen, the daughter of footballer Michael Owen, mentioned.
She continued: “The team has been amazing and I’m excited to get to work and start designing some collections for you all.”
Kamani mentioned of the partnership: “Gemma is the perfect person to represent the PLT consumer; she’s smart, confident, ambitious and has a much-loved, relatable style.
“We’re very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections, and shoots with our customers.”
Owen has signed a year-long partnership with the model, which can see her launch her personal collections, and create content material for the model’s TikTok, Instagram and YouTube channels.
Owen may also assist PLT launch its new platform, PLT Marketplace, the place prospects can resell their PLT outfits in a bid to enhance sustainability.
It comes after season eight winner, Ekin-Su Cülcüloğlu, signed the “biggest fashion deal” in Love Island historical past.
The 27-year-old reportedly signed a cope with Oh Polly which is claimed to be value “well over £1m”.
Fellow contestant Tasha Ghouri signed with present vogue sponsor eBay to change into its new pre-loved vogue ambassador.
Source: www.unbiased.co.uk