Burberry has made historical past by using a four-year-old Sikh mannequin for its kids’s line, marking the primary time a mannequin for the label has worn a patka, a standard head protecting worn by Sikh boys, in its campaigns.
Sahib Singh is pictured within the marketing campaign carrying his patka whereas additionally clad head-to-toe within the traditional beige designs from the heritage British label, together with a puffer jacket lined in teddy bears, a rollneck jumper and matching shorts.
The baby can also be photographed holding a teddy bear in a number of the pictures.
Singh has an Instagram account run by his mom, Harjot Kaur, who introduced the information in a put up on the account.
“Growing up, we didn’t always see people that looked like us, especially in mainstream media and photography, let alone in the fashion scene,” the caption acknowledged.
“Little Sahib is making some BIG moves with @burberry right now, and we’re definitely here to support. What a moment.”
In an interview with Vogue India, she described the way it felt to see her son capturing with the Burberry workforce for the marketing campaign.
“Sahib had an incredible day with the Burberry team, who really looked after all the children they were shooting with,” she stated.
“To see our son, who does look different from his peers, being given a chance by the iconic British brand was truly a milestone moment.”
On Twitter, Singh’s father additionally commented on the marketing campaign, writing: “So proud of my son Sahib Singh, the first sikh boy wearing a patka to represent.”
Source: www.unbiased.co.uk