When the founders of Milkbasket started their company in the year 2015, they themselves used to deliver milk in their car from door to door of customers in Gurugram. He had guessed only then that the demand of online market is going to increase in India too.
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In times of rush and busyness, everyone Home Delivery Services But are becoming more and more dependent. fresh milk, groceries, eggs, etc. Often we Online Want to order only. In the last few years, there is a significant increase in this trend in the Indian market. This is why many Startups has started business according to the growing needs of the customers.
There is one such startup whose aim is to supply fresh milk. The name of this startup is-Milkbasket, It is a subscription-based micro-delivery service that delivers dairy and household essentials to customers on a regular basis every morning.
How did you get inspired?
This company was launched in the year 2015 by Anant Goyal, Anurag Jain, Ashish Goyal and Yatish Talavadia. When the company’s founder Ashish Goyal was in the UK, he had taken the service of the ‘Milk and More’ company to deliver groceries and daily necessities to his home. At the same time, Ashish realized that there is a need for a similar service in India as well.
When the founders of Milkbasket started, they first set up a stall in an apartment complex in Gurugram, and soon customers started pouring in. After which the app was created.
Founders themselves used to deliver fresh milk
The founding team of Milkbasket initially used to deliver milk in their own private car. After increasing demands, he hired an autorickshaw. Order volumes grew and Milkbasket partnered with corporates and automotive companies.
How does the company work?
Milkbasket is a Gurugram-based company that builds an online grocery network catering to the everyday household needs of consumers. It is currently owned and operated by Reliance Industries.
The company has a very simple delivery system which provides milk, bread, eggs, butter, juices and other daily needs and basic dairy facilities at the doorstep of its customers every morning.
Progress made during the COVID period
At the time of the COVID-19 epidemic, when most of the people were at home, they were unable to get out of the market, in such a situation, many online companies provided relief to the common people. And no wonder that during this time these companies also got a lot of profit.
Meanwhile, Milkbasket online grocery also got a big opportunity. Although the company had already predicted that India’s online grocery market is going to grow rapidly. So Milkmarket started focusing in that direction.
increased revenue
Milkbasket’s revenue grew 3.8 times in 2020 and registered a revenue of Rs 322 crore. According to Anant Goyal, one of the founders of the company, our marketing grew rapidly in less than a year due to the widespread adoption of home delivery services among shopkeepers during the outbreak of Corona virus disease.
facing challenges
However, Milkbasket has also faced challenges from companies like Super Dairy, Daily Ninja, Town Essentials, Big Basket, Dunzo, Zomato and Swiggy in the market as these companies are also very popular in the market. But the owners of Milkbasket believe that there was no difference in its market.
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