If you are fond of drinking beer, then this news may disturb you. The world’s famous beer company Heineken NV says that it plans to increase beer prices next year.
If you are fond of drinking beer, then this news may disturb you.
If you are fond of drinking beer, then this news may disturb you. The world’s famous beer company Heineken NV says that it plans to increase beer prices next year. According to the company, it can take this step to deal with the rising cost of raw materials and energy. The increase in prices will be done especially in Europe.
Those doing catering business are upset
According to some media reports, from January 1, the company may increase the prices of beer by an average of 10.7 percent. The beer trading company has informed about this to the catering businessmen in some countries on Tuesday. Earlier in August, the company had increased the prices of beer by 5.8 per cent. People involved in the business of restaurants and catering in these countries are angry about this.
Earlier in May this year, United Breweries had said that talks are on with different states and rates will be increased after the price is agreed upon. This company makes beer under the names Kingfisher and Heineken. B9 Beverages had increased the price of Bira 91. This company does its business in many states of the country. The scope of work is spread, so there is a facility to reduce the impact of inflation a little.
State governments in the country decide the prices
Let us tell you that the state governments decide the price of alcohol in India. This is the reason why companies consult state governments before increasing or reducing prices. State governments earn a lot from breweries and distillers. Most of the share in the price of liquor is the tax of the state governments. Despite the rising prices of beer, a huge increase in demand is being seen in the country in the last two years. The demand for premium beer is even higher. Companies say that the business of premium beer is growing one and a half to twice as fast as before. Companies say that despite the increase in prices, there is no decrease in demand.
Please tell that the sale of beer has broken the record. In six months, there was such a boom in the sale of beer in Maharashtra that an amount of 10 thousand crores was collected in the treasury of the government.
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