The taste of Nestlé products has its own market. Whether the city is small or big or village town, like many countries of the world, its every product is very popular and prestigious in India. But behind this there is also a long struggle of about one hundred and fifty years.
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If you are fond of food, drink and go to restaurants and markets in big cities. Nestlé The name is not unknown to you. Company for the last one and a half hundred years food industry I am ruling. It is called the world’s largest food company. this one multinational corporation is headquartered in Switzerland is in Some of the famous brands of Nestle are Nescafe, Nido, Milo, Nestia, Maggi, beer brand which is known for its sweetness and taste.
The owners of the Nestle company saw the horrors of the First World War and then the Second World War. It is said that during that time the demand for Nestle’s products increased a lot. Its products were supplied to the soldiers involved in the war. From baby food to milk products got expansion. Nestle’s products are also known for their quality in India.
When and how was the company started?
Nestlé started as an Anglo-Swiss company in 1905, whose founders were George, Charles Page and Henry. Its founders are believed to have taken special care of various aspects of science. Before eating food, full care was taken of its purity and nutritiousness. And this is the reason why Nestlé products have made their place in the class society. Won the trust of the people.
Seeing the quality, the Railways also contributed significantly in increasing the reach of Nestlé to the urban markets around the world. The company also made extensive use of modern advertising mediums to reach out to the public and educate people. Reached every class through advertisements through newspapers, magazines, hoardings, flyers and posters.
world’s first instant coffee
There are many stories of Nestlé’s growth. One of them is to prepare nutritious and pure food for the soldiers during the World War. By the late 1940s, it became a habit for people to start their day with Nescafe.
Actually the company had launched the world’s first instant coffee. The instant coffee was very good in taste and prepared immediately by adding hot water. Then Nescafe also introduced Nesquik which was a cocoa powder. It dissolves easily in cold milk.
By the late 1960s, Nestlé launched ready-to-eat meals in cans. Maggi, the pasta was the product that became hugely successful. Became popular in every household.
The growing caravan of products
Nestle has over 2000 products till date. In which coffee, milkshake, chocolate, soup, sauce etc. Nestlé’s most famous brand is Nescafe which was launched in the late 1940s. Nestle has always tried to diversify its business. In the year 1973, the company launched its chocolate brand KitKat, which is one of the favorite and favorite chocolate brands among the customers. Nestlé also sells ice cream, baby food and dairy products.
Understand the promotion strategy
Nestlé has sponsored many events for the promotion of sports and art events. Nestlé has been an extended sponsor of the Beijing Music Festival for 11 years since 2000. Nestlé supports the Australian Institute of Sport on several nutrition and fitness fronts, also funding the Fellowship in Sports Nutrition.
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