Got to know who is the girl seen in the logo of Starbucks, you also know
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NewsNCR | Edited By: Ankit Gupta
Updated on: Mar 06, 2023 | 8:09 AM IST
The logo of Starbucks has become the biggest identity of the company. The company made different claims about the girl appearing in people of all colors, but what is the story behind it, the Starbucks website itself informed about it. Know, who is this girl.
Starbucks is counted among the world’s most luxury beverage brands. It has 34,630 stores in 84 countries around the world and Starbucks entered India in 2012. Its first store opened in Mumbai. In the journey of last 10 years, the number of its stores in India has increased to 252. Today its logo has become its biggest identity. The company made different claims about the girl appearing in people of all colors, but what is the story behind it, the Starbucks website itself informed about it. Know, who is this girl.
In its journey of 50 years, Starbucks paid maximum attention to two things, branding and quality. This has been the reason that the company changed the design of the people 4 times in 5 decades. Once upon a time its logo used to be brown. Later it was painted green. In which a girl is seen with an open hair. Which is the special attraction of the people. Now let’s understand who is the girl seen in people.
According to the official website of Starbucks, the girl seen in the logo is a mythological character. This is not a real person. This is a mermaid named Siren. Sirens were always depicted with two tails in mythological stories. In 1971, the company’s founder Herman Melville’s novel Moby-Dick (1851) was greatly influenced and took the name Starbucks from this novel. After naming the logo, the process of creating the logo started.
Mermaid was mentioned in the books giving information about the sea. In the books, this mermaid was described as a mysterious character and was known as Siren. All the three founders of the company liked its look very much and inspired by it, the picture of the girl made got a place in the logo.
There is also a reason for its connection with the sea. In fact, the first Starbucks store was opened in Seattle, USA. It is situated on the edge of the beach. The founders said that our city has a special connection with water. In that period, she used to travel a long distance to reach Seattle via sea voyage. That’s why that mermaid was specially included in the logo.
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