Instagram reel be it youtube kay vlog, if you earn money from any of these platforms, or you have done any brand promotion deal, then this news can save you up to 50 lakh rupees…
social media posts will have to be done with responsibility from now on
nowadays instagram reel (Instagram reels) from social media influencer (Social Media Influencer) to become or youtube video (YouTube Video or Vlog) Is to earn money from. If you also do something like this, along with your videos you have promoted a brand. (Brand Promotion) If you have done this, then definitely know this rule, you can be fined up to 50 lakh rupees, the government has also made complete preparations for this.
The common consumer should not be harmed by falling prey to social media influencers. The government has made preparations for this. The government is going to make such rules and regulations that will decide the accountability of social media influencers for promoting a brand.
America already has a system
The Government of India is going to issue guidelines for social media influencers on the lines of the Federal Trade Commission (FTC) of America. These will be released on National Consumer Rights Day i.e. 24 December. These rules and regulations will decide the accountability of branding social media influencers. In this, the government has made a provision for a fine of up to ₹ 50 lakh if the information is found to be misleading.
That is, if a person promotes a brand in his Instagram reel, Facebook or YouTube video, gives any misleading information about it, then he will be fined under consumer laws based on the price of the brand.
Will have to tell about the brand deal
Not only this, after the implementation of these guidelines, if an influencer does brand promotion in his video or any post, then he will have to compulsorily declare it. The Ministry of Consumer Affairs has made complete preparations for this. Influencers are now required to provide clear information about their relationship with the brand before social media posts.
Account/post may be blocked
The government has made it clear that whatever social media influencers do not follow these guidelines, the government will get their posts blocked. Strict action can also be taken for repeated violations. Earlier, guidelines were issued against misleading advertisements of celebrities in the country. In this too, there is a rule of fine up to Rs 50 lakh.
The Union Ministry believes that consumers often trust the words of social media influencers. Many times there is also a lot of misleading information in it. At present, there is no rule-law against this in the country. Consumers are being cheated by wrong information. After the guidelines are issued, consumers will be able to complain against those who do so.
benefit of common man
In this regard, consumer affairs expert N. Swaminathan says that common people assume that the person who is speaking about the brand on YouTube must be speaking right. There is a provision regarding social media influencers all over the world, but till now there was no such system in India. This step of the government is very important. Due to this, direct action will be taken against those giving misleading and wrong information, consumers will also not be harmed.
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