Two big business giants of the world will fight for the media rights of IPLl match (Indicative picture-PTI)
The company that will get the media rights of IPL will prove to be the number 1 media player of 1.4 billion people in India. This will increase the company’s dominance in the consumer market of India. Especially a market that is becoming increasingly online.
Jeff Bezos, two of the world’s richestJeff Bezos) and Mukesh Ambani (Mukesh Ambani) is about to collide again. This time the fight is about media rights. This media rights are associated with the ‘Super Ball of Cricket’ of the Indian Premier League. IPL, which is called the Maha Kumbh of Cricket (IPL) is the fastest growing sporting event in the world with over 600 million spectators. The business of this event is said to be more than $ 6 billion (about Rs 46 thousand crore). IPL auction is going to be held on June 12. On this occasion, both Bezos and Ambani will present their claim. Now it has to be seen who wins between these two.
Amazon’s Jeff Bezos and Reliance Industries’ Mukesh Ambani want to get the rights to broadcast IPL matches. Apart from these two billionaires, many other companies are in the race to get media rights. According to a report in ‘Economic Times’, Walt Disney Company and Sony Group Corporation also want to get media rights of IPL. With many big companies jumping into this race, the IPL auction is going to be very interesting.
Who will be the number 1 player of media
The company that will get the media rights of IPL will prove to be the number 1 media player of 1.4 billion people in India. This will increase the company’s dominance in the consumer market of India. Especially a market that is becoming increasingly online. Mukesh Ambani’s company Reliance Industries is hiring many high-profile executives to get the media rights of the IPL.
Apart from the IPL, Amazon has also looked at many other sports franchises. Jeff Bezos, who dominates the world’s retail market, is spending millions of dollars to get European football rights. Bezos has made a deal of $ 1 billion for the broadcast rights of the ‘Thursday Night Football’ season in America. This media rights are till 2033. Disney is sending several big officials from its headquarters in California to Mumbai to get the rights to the IPL, where the auction is to be held.
Battle to capture online business
Currently, Disney and the streaming service have 138 million paid subscribers in the world. In this, Disney and Hoststar have more than a third of the subscribers. Netflix also comes in this competition, but it is still behind. Disney Plus added 7.9 million new customers in the quarter ended April 2. This number is more than half of the customers of Diesel Plus and Hostar.
When the IPL started in 2008, Apple Inc.’s iPhone was launched just a year ago. Live streaming was considered a big deal at that time. Now most people in India watch online content in which smartphones have the largest share. For this reason, it is believed that the digital rights of IPL will prove to be very expensive.
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