The story of the cello pen started with a simple ball pen, but has become one of the most preferred stationery brands. Today this company is exporting many of its products to North America, Europe, Africa and Asia.
This is how Cello became the king of stationery market
Cello Group story: From school to office and pencil to pen journey begins… People often look for a better pen to write. The reason behind it can be comfort, good handwriting or both. It is said that the more clearly a word is written, the more effect it leaves and especially when it is written itself… will get. Of course, no matter how much people like Pilot, Gel or Super Gel Pen. But a simple ball pen (Ball Pen) has been the first choice of the people. You all must have seen the pen of cello gripper, must have worked with it, probably still use it today. But starting with the cello simple ball pen, the stationery market (Stationery MarketHow to become a big brand? Very few people would know.
Today you must have seen different types of products of cello in the market, but how and when did this start. Today will show you how cello became a big brand.
When did it start?
The story of the cello pen started with a simple ball pen, but has become one of the most preferred stationery brands. Cello Group was started in 1974 by Ghisulal Rathod. After which they partnered and took entry in the stationery market. Who knew that there would be better opportunities in the market for pens made of plastic, but with time the cello made its way into the children’s stationery kit. The first cello factory opened in Daman. FingerGrip and Butterflow were the first products from Cello, and these pens were priced at Rs.5 only.
How did you make your place in the stationery kit?
There were many options of pen in the market, but when people relied on the cello for clear and comfortable handwriting including low viscosity, ink dispersion. So that brand made a separate identity of its own. In fact, many languages are spoken and written in different parts of the country. Keeping all the people in mind, Cello made pens, through which very clean writing can be done. Let us tell you, the credit of bringing the first grip pen in the country is given to the cello.
Identity found with 5 rupees pen
Many such grips including cello gripper, cello fine grip came in the market, due to which the cello became the first choice of the students. Actually, whenever the stationery kit of the students was prepared before the exam, during that time the cello pen definitely got a place. Seeing this success, Cello started working on making better products.
But in the year 2015, BIC Group of France took 100 percent ownership of cello writing. After which the name of this company was changed to Bic cello India. Using the new technology, more than 50 lakh pens were sold every day and the company became the first choice across the country.
Cello Pen business in these countries
Bic cello India The company is exporting many of its products to North America, Europe, Africa and Asia today. There are many options available in cello pen today. In which, in addition to the ball pen with grip, you include many pens including gel pen, fountain pen, white board marker. Keeping the students in mind, new types of pens were brought in the market. Along with this, many programs were done by the company even after going to school so that it would prove to be good for the brand. Today, many cello items are available in the market, which includes casserole, tiffin, bottle, glass.
Also read- Corona’s third wave had an impact on the economy, CAIT said – more than 50 percent business fell in the last 15 days across the country
.
