Rapper Badshah, who landed in the pizza market, launched 'Badboy Pizza'
Rapper Badshah has also stepped into India's fast growing food industry. He has launched a new premium pizza brand called 'Badboy Pizza', which will create a special pizza by mixing Indian taste with international style. The brand has started this brand in association with Cloud Kitchen Network Ghost Kitchens India. The company's first outlet has been opened in Andheri area of Mumbai.
The tagline of the brand is pizza that slaps, which was promoted by the emperor through a funny video that was shown throwing pizza at him. The company aims to open 50 outlets in the top 5 cities of the country in the next three years. These outlets will have both dine-in and cloud kitchen facilities. It is estimated that every year the brand will earn around ₹ 150 crores. The average price of pizza for a person will be around ₹ 400.
International taste in desi style
The emperor says, I have turned around the world and have eaten different pizza. I thought why not make a brand that is of global quality but keep in mind the choice of Indians.
Talking about the menu, it has more than 50 varieties
- In International Flavor: Smokey BBQ, Meh-Hi-Koh (Mexican), Dynamite Shejwan, Korean Spice, Chicken Schwarma, Hollywood salmon, Truffle Kasio-A-Pape, Chimichurri Masidona and Burmese eat
- Indian taste: Tandoori Tikka, Aloo Dumdar, Chicken Keemalal
- Special items: Pushpa Pizza is a spicy pizza that has been inspired by the film * Pushpa *
Ghost kitchens India strength
Ghost Kitchen India fulfills more than 1.2 lakh orders every month and has 12 brands like Starboy Pizza and New York Waffles. Recently, the company has received $ 5 million (about ₹ 41 crore) in Series A funding, which will carry forward its business and brands.
The company's CEO Karan Tanna said, “Badboy Pizza will change the picture of the QSR industry in the coming time. The power of the emperor's popularity and trendsetting will bring this brand to the heights.”
India's pizza market is growing rapidly
- India's pizza market was $ 5.3 billion in 2024
- It is estimated to increase to $ 11.8 billion by 2033
- That is, growth of about 9.24% every year
Source: www.tv9hindi.com
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