The value of the Amul brand is around Rs 61,000 crore, on which the Gujarat Cooperative Milk Marketing Federation holds. Jayen Mehta has taken over as the MD of the company some time ago.
The country’s largest dairy company and milk supplier Amul is now preparing to feed ITC and Nestle along with Adani-Ambani. Amul no longer wants to limit itself to dairy products only, now it is going to enter every consumer products present in the kitchen, so that the company can move forward. Due to this planning, the consumer products units of Ambani, Adani, IT and Nestle may get a big blow. Recently Reliance has entered the soft drink market. Under which the company has launched three flavors by purchasing Campa Cola for Rs 22 crore.
Dairy Products Core Business
The value of the Amul brand is around Rs 61,000 crore, on which the Gujarat Cooperative Milk Marketing Federation holds. Jayen Mehta has taken over as the MD of the company some time ago. After which he said in an interview that making and selling dairy products is the core business of the company, but for the growth of the company, it will now focus on non-dairy business as well. He said that the company will now go towards every product that is used in the kitchen for everyday use. Huge investments are being made by the company in all these categories, which will be on a large scale.
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At present, Amul manufactures dairy products like cheese, milk, ice cream and butter. Now he is also going to focus on categories like non-dairy products like beverages, snacks, pulses, cookies, edible oil, organic food and frozen food. Mehta said that it has become necessary for the growth of the company to enter these categories. On the retail front, Amul is setting up an ‘Ice Lounge’ parlor for premium ice cream. Mehta, who has been associated with Amul for the last three decades, said that we are not worried about competition, the presence of players in the market helps in making many products. Amul competes with ITC, Nestle and Coca-Cola in many products and categories.
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Increasing presence of all companies
In November last year, Britannia had announced a joint venture with French cheese maker Bell SA to manufacture and sell cheese products. Nestle and ITC had announced to increase their presence in the FMCG sector. On the other hand, Gautam Adani and Mukesh Ambani are expanding their reach in the FMCG sector rapidly. On increasing the prices of dairy products three times in the last one year, Mehta said that it was necessary to increase the prices because there is a continuous increase in the cost of feed and fodder. Apart from this, the costing is increasing due to unseasonal rains and crop failure.
Source: www.tv9hindi.com
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