Hyundai is taking competitors head-on and planning a march of SUVs — together with imported and locally-made electrics — because it takes on competitors from homegrown Tata Motors andMahindra.
The Korean carmaker, which until final yr led the profitable SUV market, drove within the luxurious Tucson SUV on Wednesday, whereas speaking about plans to get in new offroaders to successfully sort out the rising competitors.
With the new-gen Tucson, which is among the best-sellers for the corporate globally together with within the extremely advanced US market, Hyundai is hoping to take a slice of the entry-luxury market the place patrons presently go for fashions comparable to Jeep Compass, Toyota Fortuner, Volkswagen Tiguan, and the higher variants of XUV7OO and Tata Harrier.
The Tucson, which comes with 2-litre petrol and diesel engines, has been priced upwards of Rs 27. 7 lakh in pet- rol and Rs 30. 2 lakh in diesel (each ex-showroom Delhi).
Tarun Garg, director (gross sales & advertising) at Hyundai India, mentioned that the corporate will not be giving up management of the SUV class simply, and is taking steps to stall the onslaught of not solely the native Indian manufacturers but in addition of the Toyota-Maruti mix which is launching SUVs in competitors to Hyundai large grosser, the Creta. “SUVs have always been a big focus for us, and we want to be seen as a company with a strong off-roading lineup. We’ve had the maximum launches in SUVs, and now you will see us getting more aggressive,” Garg toldTOI.