“If you’re pulling 10,000 pounds, an electric truck is not the right solution. And 95 percent of our customers tow more than 10,000 pounds,” Ford Motor Co. CEO Jim Farley advised media on the Churchill Downs horse observe, the place it revealed a redesigned Super Duty line. “This is a really important segment for our country and it will probably go hydrogen fuel cell before it goes pure electric.”
In 2023, Ford is rolling out new gasoline and diesel engines on the 2023 Super Duty, General Motors is giving the 2024 Chevrolet Silverado HD a stronger diesel engine and the 2023 Ram HD lineup is gaining a Rebel efficiency variant.
Even as California plans to ban gasoline-powered car gross sales after 2035, it is making exceptions for heavy-duty pickups, Farley famous, giving the corporate confidence that gross sales of the vehicles will not be restricted sooner or later.
Todd Eckert, Ford’s truck group advertising and marketing supervisor, advised Automotive News that patrons of professional quality vehicles — generally utilized in mining, building and utility work or as emergency response automobiles — have not proven a lot curiosity in EVs. Rather, they’re centered on what can greatest get the job completed.
“We haven’t seen a huge clamoring,” Eckert stated. “It’s about productivity, capability and efficiency. Right now, gas and diesel really serve those needs.”