Stellantis has activated retired New York Yankees shortstop Derek Jeter for a marketing campaign selling Jeep’s new Grand Wagoneer SUV, with the leadoff spot debuting throughout Friday evening’s World Series Game 1 between the Philadelphia Phillies and Houston Astros.
The multiyear marketing campaign, dubbed “Eyes Wide Open,” will start with a one-minute industrial that includes photos of Jeter, his spouse, Hannah, and youngster actors taking part in their three daughters. It was shot in varied settings in and round New York utilizing a 2023 Jeep Grand Wagoneer L, an extended-wheelbase model of the big SUV — and the costliest manufacturing Jeep ever.
Jeter — a first-ballot Baseball Hall of Fame inductee and 14-time All-Star with 5 World Series championships throughout his 20-year profession with the Yankees — is an skilled pitchman who has appeared in numerous promoting campaigns throughout and after his profession, together with for Stellantis rival Ford Motor Co.
Stellantis advertising chief Olivier Francois mentioned the corporate selected Jeter and his spouse, knowledgeable mannequin, as a result of the automaker “needed a personality that symbolizes American success … and American aspiration. We wanted someone relatable to our customers — that’s always key.” He mentioned the automaker was “looking for the kind of person who authentically could embody our three-row SUV.”
Francois mentioned the suggestion to rent Jeter got here from his group. “As a Frenchman, baseball is not my forte, no? Europeans are all about soccer, but not baseball. But facts are facts. I did my homework, and the team was really eloquent. Even to a Frenchman, it became very clear: Derek is one of the most famous baseball players of all time. That’s official; that’s a fact. And he’s also a businessman, family man and a force in popular culture.”
He additionally famous that Jeter has a powerful Michigan connection, having grown up in Kalamazoo.
Neither Derek or Hannah Jeter communicate within the first sequence of commercials proven to reporters. However, Francois mentioned that later within the multiyear, multiplatform marketing campaign, the couple would take talking roles in addition to promote the Wagoneer and Grand Wagoneer on their very own social platforms.
Jeep North American model head Jim Morrison mentioned that since their introductions final yr, the Wagoneer and Grand Wagoneer have been “attracting the majority of new customers for us, and that’s really good, bringing new customers to our dealers and into the showrooms.” He mentioned the brand new advertising marketing campaign ought to assist the Wagoneer subbrand seize additional market share. “This latest marketing campaign will be just exactly what we need to push it over the edge.”
The marketing campaign was created in partnership with Highdive company in Chicago.
Source: www.autonews.com