The electric scooter of Ather is getting very good response in India. In such a situation, now the company is preparing to launch a scooter in less than Rs 1 lakh. It can compete with Honda Activa.
Ather and Honda may clash
When the electric scooter market was launched, the Ather was at the top. During that time it was like an entry into a whole new segment in which only a few small brands were selling their scooters. For this reason, Ather started making a name for itself in the market. In such a situation, gradually as the e-scooter market took hold, a lot of competition is being seen in this segment. To reduce this competition, now Ather can launch an affordable electric scooter. In such a situation, today we will tell you about the competition between Active and Ather. Because Honda Activa is already liked in India. In such a situation, after the arrival of the affordable Ather scooter, can Activa be threatened by this.
Ather has already tapped into the e-scooter segment and has launched its electric scooters in the market like its Ola scooter and Simple One. But the specs of both these scooters are better than the Ather, while their cost is also less. Ather is developing its scooter in the 1 lakh segment. In such a situation, after the government subsidy, the price of the scooter can come between 70 to 80.
On which platform the scooter will be made ready
Ather has already revealed that this new scooter will be based on Ather 450 platform and is already in advanced stages of development. As mentioned above, this Ather scooter will be the cheapest offer from Ather, which will be below the Ather 450 Plus.
Ather’s flagship product 450X competes with Ola and Simple One. In such a situation, the company’s entry level product will not compete with it. Being an entry level product, you will get range and power which will be less than 450X Plus. In such a situation, the company can bring it in competition with others by adding some new features to it.
Ather and Activa clash
Ather is engaged in the preparation of this scooter. Looking at the competition, the company can speed up the launch speed here. At present, the debut of the scooter is going to happen in the first debut of the year 2023. If it is launched in the 1 lakh mark, then it will compete with the best selling scooters i.e. Activa, TVS Jupiter, Suzuki Access in the petrol segment. At the same time, it will compete with Okinawa and Hero Electric in EV.
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