OAKLAND, Calif. – Silicon Valley-based AI chip startup SiMa.ai on Thursday mentioned it’s getting into the automotive trade and has recruited Harald Kroeger, a former govt at high tier auto provider Bosch and Mercedes Benz , to steer that enterprise.
Kroeger, who’s on the board of electrical pickup truck agency Rivian, will be part of SiMa.ai’s board, which incorporates high chip trade executives Moshe Gavrielov, a Taiwan Semiconductor Manufacturing Co. board member, and Lip-Bu Tan, an Intel board member.
The announcement comes as chip makers’ competitors within the automotive trade intensifies with Nvidia Corp, Qualcomm Inc, and Intel’s just lately listed Mobileye all vying for automobile makers.
SiMa.ai’s most important product referred to as MLSoC, brief for machine studying system on chip, processes video and pictures, an vital know-how for assisted and self-driving know-how.
“I was on the knife’s edge,” mentioned Krishna Rangasayee, CEO of SiMa.ai concerning the choice to enter the automotive market which he famous can take years to generate income from.
“Automotive is 40% of the overall market from a computer vision perspective…Now that we have established our technology, I thought it was the right bet to focus on automotive.”
Kroeger mentioned the main focus can be on assisted driving somewhat than self-driving know-how. But SiMa.ai has additionally been speaking to some self-driving tech corporations, mentioned Rangasayee.
Even in assisted driving, as automobile makers need to provide know-how that does extra than simply preserve the lanes or distance between automobiles, Kroeger mentioned a extra superior machine learning-based know-how was wanted and a extra energy environment friendly chip was additionally key.
“If you looked at today’s products in the market right now, some of those things in the cars use up to two kilowatts of power, which means you could fry some eggs in the car on that dissipation power,” he mentioned.
Source: auto.economictimes.indiatimes.com